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Insights & Stories
Business
Insights
Strategic insights, entrepreneurial lessons, and behind-the-scenes stories from building businesses.


Three Ways to Successfully Rebrand Your Business
Your brand identity is more than a logo or a tagline. It is the complete expression of who you are as a business, your values, your...
Amy Khafash
5 min read


When Do Companies Need to Rebrand?
Wondering when to rebrand your company? Discover the 7 clear signs it is time, learn from recent case studies like Pepsi, Barbie, Wise, Eurostar, and Cracker Barrel, and explore Bussco’s proven framework for rebranding with confidence.
Amy Khafash
11 min read


Finding the Social Media Channels That Match Your Audience
Not all social channels are equal. Learn how to choose the right social media platform for your business by aligning with buyer personas, content styles, and audience habits.
Amy Khafash
3 min read


How to Build a Personal Brand That Opens Doors
Learn how to start a personal brand that actually opens doors. Craft your story and promise, pick the right platforms, choose content pillars, and follow a 90-day launch plan that builds trust and momentum.
Amy Khafash
4 min read


7 Common Marketing Mistakes (and How to Avoid Them)
Avoid wasting time and budget on ineffective campaigns. Discover 7 common marketing mistakes and how to fix them, with practical insights to make your marketing clear, focused, and profitable.
Amy Khafash
3 min read


How to Create the Best Marketing Budget Without Going Overboard
Learn how to build a smart marketing budget backed by research, benchmarks, and strategy. Discover where to invest, what to cut, and how to maximize ROI without overspending.
Amy Khafash
3 min read


Carving Your Unique Path: Building Your Personal Brand
In the entrepreneurial arena, your personal brand is more than just a digital handshake; it's a pillar that holds up your ambitions,...
Amy Khafash
2 min read
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